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Danny Rubio

I’m a Latino dad, storyteller, and digital creator based in Utah—trying to balance 🎥, familia 👨‍👩‍👧‍👧, creativity, and a lifelong hunt for the perfect 🌮. Around here, I share the little chispas that keep me going: creator tips, behind-the-scenes from my projects, lessons from dad-life, and honest thoughts on trying to build cool things without losing myself in the grind. If you’re a creator, a business owner, or just someone who loves learning from another human figuring it out in real time… bienvenido. Grab a taco and hang out.

Featured Post

Gear matters until it doesn't

Throughout the year, I’m often asked the same questions: “I’m thinking about getting a camera—what do you recommend?” or “I need a new laptop—what Mac do you suggest?” I secretly love these questions. It means friends think of me when they need help, and I don’t take that lightly. But my answer usually starts with a paradox. Like many creatives, I often say gear doesn’t matter. Platforms like TikTok and the rise of UGC have proven that a smartphone can generate just as many views—and just as...

Today Supergirl’s trailer was released. Marcel my co-host for Reel Chums and I reacted to it. In it Kara says the line “He(Superman) sees the good in everyone. I see the truth.” I loved hearing this line. In life I’m Superman and Sadie is Kara. I love that I see opportunity, good, and hope in life. But between you and me it’s been very difficult to see the good, and the hope in the world right now. I have to remind myself that there is hope. I can do good to family, friends, coworkers, and to...

Let's Tacobout it! I got caught up with some work things yesterday that I didn't get to share my taco review for the week. This week I had Los Fabulosos Tacos. This family-run restaurant is located on State Street in Orem, and the owners are from Guadalajara, Mexico. One of my favorite cities I've visited. Los Fabulosos is a fantastic place to get tacos and other Mexican food if you like going BIG. Their fabuloso taco is famous for being a large taco with both birria and pastor, cheese,...

Filming a group of people on outdoor stairs

Hey, Reader I have a shot one today. As I'm battling some seasonal depression but want to get this out and not miss two days. You don't always win Working in news right out of college taught me a few important things. Writing your script will make your video shorter. Broadcast news is dead, independent journalism and independent teams is the future. You don't always get to tell the story you want to tell. Even though there were stories or things I didn't want to tell I HAD to tell them. This...

The 2-Minute Content Audit Most creators overthink their content. Not because they're dramatic (well... sometimes), but because they forget one simple truth: Your audience doesn't need more from you — they need clearer from you. Here's a two-minute exercise I use when my content feels cluttered or I'm stuck on what to post next. Pull up your last 3-5 pieces of content — posts, newsletters, videos, whatever you've published recently. Ask yourself three questions: 1. What was the point of this...

person standing on bowling court

This newsletter will normally be weekly but for December. I'll be sending something every day. Putting in the reps. I'm doing this because to get good at something, you need to put in the reps, but if I know if I do it weekly right now. Something will inevitably come up, and I'll push it off. So for the rest of 2025, you'll get a little note from me sharing a tip, a lesson I've learned. A good Taco recommendation or thoughts on things that inspired me this week. La Chispa of the Day Holiday...

The Weekly Chispa by Danny Rubio Welcome to the very first spark of The Chispa. This newsletter is my way of sharing quick reflections, personal stories, and useful tips from life as a Latino creative, entrepreneur, and family man trying to build something meaningful. Think of it as a little flame you can carry into your own week, sometimes small, sometimes bright, always real. Normally, this is a weekly newsletter, but for December, I'll be sharing thoughts a little more frequently;...